[CMTA 2023] Cheil: Frequency

Elevator Pitch

Capitalizing on the decline of traditional talent shows among Gen Z, Samsung spurred the ultimate opportunity to let your talent go viral in the music scene. In collaboration with artist Delany, we created an unfinished track on TikTok, inviting anyone with a phone to give it their creative spin. Two winners were invited to transform their TikTok entries into the official music release of the song, kickstarting their music careers.

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